E-commerce glossary
Short, clear explanations of the terms you'll come across while planning to build, migrate, or grow your online store.
- Admin panel
- The part of the system your team uses to manage products, orders, content, and users. In custom solutions it's tailored exactly to the functions you need.
- B2B portal
- A dedicated section of a store for business buyers and resellers, with separate pricing, volume discounts, and a customized ordering process.
- Checkout flow
- The process a customer goes through from cart to order confirmation. A shorter, simpler checkout flow reduces cart abandonment.
- Conversion rate
- The percentage of store visitors who complete a desired action, usually a purchase. Site speed, a clear catalog, and a simple checkout directly affect this metric.
- CRM integration
- Connecting a store to a customer relationship management (CRM) system to track purchase history, segment customers, and personalize communication.
- Custom CMS
- A content and data management system built specifically for a client, instead of an off-the-shelf solution with predefined features and limitations.
- ERP integration
- Connecting an online store to an enterprise resource planning (ERP) system for automatic synchronization of inventory, orders, and financial data.
- Headless commerce
- An architecture where the storefront (frontend) and the data management system (backend) are separated and connected via an API. It allows more design flexibility and easier addition of new sales channels.
- SaaS e-commerce platform
- A ready-made platform for online selling (e.g. Shopify) that you rent via a monthly subscription. Fast to launch, but with limited customization and additional per-transaction costs.
- Store migration
- The process of moving from one platform to another (e.g. from Shopify to a custom solution), transferring the catalog, orders, customers, and SEO structure, ideally without any interruption to sales.
- System scalability
- A store's ability to handle growth in products, users, and orders without a drop in performance, along with the ease of adding new features as the business grows.
- Vendor lock-in
- A state where you depend on a single platform because your code, design, or data can't easily be moved elsewhere. Pricing changes, rule changes, or feature removals by the platform directly affect your business.
Found a term that's still unclear?
Book a short call and we'll explain how these terms apply specifically to your project.