Online store - what does it actually cost?

How Much Does an Online Store Cost?
Whenever someone mentions "building an online store," the first thing that comes to mind is always the price. This fear comes from the idea that since IT salaries are high, the products must be overpriced too. That doesn't always have to be the case - and it isn't.
What does a good system look like?
A good online store system doesn't have to be the most expensive or the most complex - it has to be functional, fast, and tailored to your business. That means before we even talk about price, we need to know what the store actually needs to do:
- Are you selling 10 products or 10,000?
- Do you need integration with couriers and payment systems?
- Are you expecting a high number of daily visits and orders, or are you starting slow?
- Do you need a custom design, or would a ready-made solution adapted to your brand work fine?
The answers to these questions directly determine the price - and this is where the biggest differences come from between offers you get from different agencies and freelancers.
Why do prices vary so much?
When you ask for a quote for an online store, you'll likely get numbers ranging from a few hundred euros to tens of thousands. The reason isn't necessarily that someone is trying to overcharge you - the biggest difference usually comes down to one question: do you actually own your store in the end, or are you just renting it?
Ready-made solutions and SaaS platforms (Shopify and similar) Here, you're not buying a store - you're renting one. A monthly subscription, often a percentage of every sale, and platform limitations you can't get around no matter how much you pay. It looks cheaper at first, but those costs pile up month after month, for years, and you still don't own any of it.
Custom-built, owned by you (our approach) At Noxuz Tech, we build the system from the ground up, exactly to your business's needs - and once it's built, that system belongs to you. The code, the data, the entire system - no vendor lock-in, no monthly fees, no percentage of sales. A one-time investment, not an ongoing cost that grows alongside your revenue instead of building it.
That's the core difference in how we approach pricing: with us, you're not paying rent on someone else's platform - you're building your own asset.
What are you actually paying for?
When you pay for your online store with us, you're not just paying for "a website with product photos." You're paying for a complete system:
- Storefront and admin panel - a store your customers love and a CMS that saves your team time every day
- Custom integrations - card payments, ERP, CRM, or any other system you already use in your business
- Security and stability - monitoring, controlled releases, and clear documentation, with no surprises
- Speed and conversion optimization - a store optimized for mobile devices and a smooth checkout experience
- AI chatbot included in every package - one that actually sells 24/7, not just answers questions
- Support and iterations after launch - we stay involved through planned improvements aligned with your growth goals
If an offer seems "too cheap," it's most likely missing one of these elements - or you'll end up paying for it later through monthly fees that never stop.
What if you already have a store?
If you're currently running your business on Shopify or another platform and feeling the limitations or rising costs, you don't have to shut down your existing store to switch to your own system. We handle the migration in parallel - while the new store is being built, your current one keeps running normally, and the transition happens according to plan, including an audit of your catalog, SEO structure, and all key processes, so your customers and team never feel a disruption.
How long does it take, and how much does it cost?
We guarantee delivery within 30 days of the design being finalized, with no downtime for your existing store - whether you're starting from scratch or migrating from another platform.
As for the price, it depends on the scope of the project - how many products you have, which integrations you need (ERP, CRM, B2B portal, multiple languages and currencies...), and how complex the admin panel needs to be. That's why the first step is always a free call, where we go through your processes and goals, and based on that we put together a clear plan and quote - no unknowns, no fine print.
Conclusion
There's no fixed price for an online store - but with us, it's always clear: a one-time investment, no monthly costs, no percentage of sales, for a system that's entirely yours. Instead of focusing purely on "how much does it cost," the better question is: am I building something that's truly mine, or am I renting someone else's platform indefinitely?
If you'd like to find out how much your store would cost, book a call and let's go through the details of your project together.